How to Change Your Marketing Strategy along with the Changing Customer Intent

The success of marketing largely depends on the customer’s intent of buying the product. Previously, brands were not as intricately involved with us as they are right now. For the older generation, there was a large gap between getting interested in a product and intending to buy them. After desktops became a part of our lives, this gap shortened significantly.

As the mobile era is starting, the gap is getting even shorter. Marketers, like you, also need to change to make the best of the situation. Consult social media marketing Toronto to know more about the change that is making the world upside down.

Below are some tips, following which you can take advantage of the ever-shortening gap of interest and intent of the customers.

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Be Ready: The mobile capabilities have helped the customers to shift the interest into intent almost immediately. This shift has been beneficial for the brands. However, to make the most of the situation they need to be present with the customers all the time. The marketers of the brands must be present with the consumers when they are discovering, researching and making the decision of purchasing the product. Get in touch with the social media marketing Toronto to know more about the changes that you have to make.

Discover: It is really important to determine how the brand can become relevant in the customer’s life. To do that, you need to follow the virtual paths of the customer. You can get in touch with different apps to determine the social context of the customer.

Research: This is one of the most critical steps to know your customer better. Go beyond the Google search and ratings and reviews. Mull about different ways through which you can gain the customer. Take help from the experienced pros such as social media marketing Toronto.

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Purchase: What happens after the customer buys your product?

The relationship begins. Selling a single product should not be your goal. You should concentrate on ways to build a strong relationship with the customer. You should understand the needs in advance to provide the service even before the customer is thinking about it. The content of the marketing should not be only pushing the product. For example, if the customer did by the product somewhere else, he or she should enjoy the content that you are offering right now. Take help from the experienced pros such as social media marketing Toronto to decide what should be the right way to build a strong relationship with the media marketing

Adapt to Succeed: The internet is like a pool full of fishes. You can catch one if you want. However, just like the real fishes, the consumers of the internet also move very fast. They want special treatment to respond to your calls. This is the best time for you to start living like the customers just to understand them better.

The customers are changing fast. The days of brand marketing is waning. To survive this change you must change yourself. Consult the social media marketing Toronto to decide the right way of changing. Once you find the way, start the new journey right away.

10 Lesser Known Actions Ahrefs Carry Out

Ahrefs can boost marketing/ SEO North York efforts in a lot of ways, some of which may still remain lesser known to people who are new to Ahrefs like:

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Finding out easier content opportunities just by scanning the competitor’s high traffic posts

Ahrefs Site Explorer will allow you to find out easily from a competitor’s top traffic pages. It will also allow you to see which of the posts would be easy to overtake (easier content). For this you have to be on the lookout for pages with loads of traffic, but with simultaneous little to no domains being referred.

See how competitors are getting backlinks

Just go:

Site Explorer > enter the competitor’s site > Backlinks

This will allow you to see how your competition is getting links so that you can also replicate the strategies they are putting into use to build links on your site.

New link options on the autopilot

Everyone wants to get new backlink options automatically per day and for this Ahref is there as well. You can find new branded mentions easily with this, especially if people write it mention your brand, but forget to link back to your site. To use this, just go:

Alerts > mention(s) > add alert > brand term(s)

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Find keywords which have low competition

Content Explorer will let you find the really low competition topics which also have the potential for high search traffic. For this, you just have to follow:

Content Explorer > put any topic > filter the results

Search critical SEO North York stuff which is affecting your website negatively

Ahrefs Site Audit will allow a live crawl which will then find out the issues affecting your site. Just follow:

Site Audit > add new project > enter the details > create the project

You can also see every issue found on your website under the code:

Overview > the actual issues.


Find the best guest blogging opportunities

Content Explorer’s gigantic database of 918 million and counting pages will help you find relevant sites which haven’t linked to you. Then you can reach out to them to strike up a guest post-talk. Just:

Content explorer > then enter a topic > go one article per domain > highlight the unlinked mentions

Track your rank

Ahrefs Rank Tracker allows you to add in a list of keywords which you want to use to rank for. Then you can track the daily or weekly rankings for your website for any location as Rank Tracker supports and works in 170 nations.

Find the gaps in content strategy

Ahrefs’ Content Gap tool will allow you to look for the keywords that the biggest competitors rank for but you don’t. Here’s how to use it:

Site Explorer > enter your website > Content gap

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Fix your broken backlinks

Backlinks and broken pages are easy to fix, but first, you need to find them. Just go:

Site Explorer > enter your website > Best by links > add 404 filter

Find competitors’ broken pages so to get major link opportunities

Link rot is a plague and it affects everyone. It’s bad for you but it’s worse for
your competitors if you can take advantage of it as there are loads of link building opportunities there. Just go:

Site Explorer > enter the competitor’s site > Best by links > add a 404 filter > sort by RDs

All these will help keep your website on top of the game and let you rank easily with SEO north york.